出刊年月/Date of Publishing

1993.12

所屬卷期/Vol. & No.   第23卷第4期 Vol. 23, No. 4

類型/Type                 研究論文 Research Article

篇名/Title
二十一世紀美國圖書館在經營上的走向：規劃與行銷
Planning and Marketing for the Management of American Libraries in the 21st Century

作者/Author
范承源 Chen Y. Fan

頁碼/Pagination
pp. 27-44

摘要
--

Abstract
Some management concepts emerge as fads and then disappear. However, planning and marketing in American libraries have received considerable attention since 1970s.

In order to adapt to change environments, confront financial crisis and solve administrative problems, planning and marketing will be employed as effective management tools by American libraries in the 21st century.

關鍵字/Key Word
--

DOI
--

學門分類/Subject
圖書館學 Library and Information Science